Copywriter How To: How To Write A Blog In WordPress
If you’ve ever wondered how to write a blog in WordPress, this is the post for you. There are many awesome website builders and blogging platforms to choose from, but WordPress is my absolute favorite.
WordPress is a wonderful platform for building professional websites. It provides a plethora of features, themes, plugins, and backend flexibility. WordPress even lets you create a blog site for FREE!
However, all of that flexibility can be pretty intimidating. This is doubly true if you’ve never tried building a blog or a website before.
But I’m going to tell you right now: I’m an idiot, and I figured it… and it wasn’t as hard as you’d think.
I’ll show you why I love this platform, and teach you how to write a blog post in WordPress (hint: it’ll be easier than you think)!
(FYI: this post IS NOT sponsored. I just love WordPress and want to help anyone who might want to try it)
Sidenote: You’re gonna want to download my All-In-One Blog Template and Guide when you’re done reading. the KBK template will walk you through my favorite tips and techniques for WRITING effective blogs on any platform.
Part 1: Creating Your WordPress Account
Signing up for WordPress is super easy (I SWEAR I’m not sponsored, but WP if you’re reading this…). Just go online, create your account, and you’ll gain access to the WordPress dashboard. From there, you can start creating your awesome posts.
Side note: the only “downside” to a WordPress free account is that the domain name won’t be “[your business blog].com”, it be something like “[your business blog]/wordpress.com” (I don’t know the exact wordage, and I’m too lazy to look it up, sorry lol).
So, if you want to claim the domain name of your blog you’ll have to upgrade to a paid account. They have several different plans for different needs and budgets, so just something to think about.
Alright, moving on…
Part 2: Creating A Post
Now, I don’t actually draft my blog posts IN WordPress, I prefer to do that in Google Docs. This is for no other reason than I just… like physically typing my work in Google Docs.
However, I would recommend writing and editing your blog posts in your preferred word doc, because it’s going to eliminate a lot of formatting effort on your end once you’re inside WordPress.
But, if you want to write your blog directly into the editor, that’s no problem, I’ll show you the main tools you’ll need and how to find them.
Step 1: Go to your WordPress dashboard and click on the “Posts” tab. At the top of the following page, you’ll see “Add New” beside “Posts”. Go ahead and click that!
Step 2: Below you’ll see the actual post editor. Now, I have Divi builder and Yoast plugins, so your editor might look a little different. But even though I have Divi, I always use the default editor for posting blogs BECAUSE I LIKE IT.
Step 3: Now, if you’ve already written and formatted your blog in a word processor (added headers, and text styles like bolds, italics, underlines, etc), all you really have to do is copy and paste directly into the editor. Here’s a video for example…
But writing directly into the WordPress blog editor is just as easy! Here’s another (semi-clumsy) screen capture of me doing exactly that!
Part 3: Optimizing, Scheduling, And Publishing
I’m not going to walk you through HOW to write a blog today. That’s what my All-In-One Blog Guide is for, but I’ll show you how to finalized your blog and finally hit PUBLISH.
Once you’ve edited your blog, added your images, and anything else that you want, it’s time to tell WordPress how to publish it.
One of my favorite features is how you can link your social media accounts to WP. That means it’ll automatically send out a notification to your followers on (MULTIPLE platforms) that you’ve posted a new blog.
So, here’s exactly how I go about publishing a blog on WordPress
Step 1: Go to the right-hand panel, and click the “post” tab (you’ll see “block” beside it. In the image below, you’ll be able to see what to look for.
***again, I have Yoast and Divi plugins, so yours may look slightly different, but it won’t matter***
Step 2: Scroll down to the “Categories” section. Here you can create different categories to file your posts under. Categories are pretty self explanatory, but an awesome way to organize your content. Especially if you choose to write about more than one “industry/topic”.
Step 3: Right below the “Categories” section you’ll find the “Tags” section. Think of tags like hashtags. Just type out relevant keywords/hashtags, and hit enter to create the tag. You can add quite a few, but just make sure they’re relevant.
Step 4: A-a-a-and right below “Tags”, you’ll find the “Featured Image” section. Your featured image is your “blog cover image”. You can design some very nice blog cover images in Canva (which is a free program I talk about in this post and this article, too!)
Once you’ve designed your blog image, just click the “Select Image” button, and it’ll walk you through the rest.
PRO TIP: When you upload images to your WordPress Media Library, add text to the “alt text” box. This is great for SEO, and it helps with accessibility.
Step 5: Next is the “Excerpt” section right beneath “Featured Image” (as you can see, WordPress makes things pretty straight-forward.)
Excerpts are a short and tantalizing description of what your blog is about. It’s always good to write excerpts for SEO, and you can include them in the automatic social media post that will be sent out when your blog goes live. Feel free to add your main keyword in your excerpt, too!
Step 6: Finally! It’s time to actually publish (or schedule) your blog!!!! Now, if you just wanna publish your blog right away, just hit the “Publish” button and you’re all set. WordPress will confirm you’re ready to post and let you make any last edits to the social media announcements to be sent.
However, if you want to schedule your posts ahead of time (like I do), click on “Immediately” (highlighted in blue). You’ll find it beside the word “Publish” under the “Status & Visibility” section.
As shown in the image below, you can just select your preferred date and time, and that’s it! WordPress will ensure you’re happy with all of your settings. Make any last-minute edits to the social media announcements (if needed), and you’ll be all set to go!
Learning How To Write A Blog In WordPress Is Very Easy
I hope this how to write a blog in WordPress tutorial gives you the confidence to start your business blog. Blogs are powerful marketing tools no matter what type of business you run, so I recommend you start one today.
You’ll establish you expertise
Build trust with your ideal customers
And Drive traffic to your website and products
Here’s a link to my All-In-One Blog Guide one more time.
A-a-and, lastly I’d also like to invite you to participate in…
This FREE 4-week challenge ignites the fire in your blogging engines, boosts productivity, and helps you build sustainable posting habits. Because the only thing as important as your blog content… is your blog’s consistency.
Not to mention, I’ll visit your inbox weekly with tips and advice! Now that you know how to write a blog in WordPress, it’s time to turn it into a business-building machine.
Drop any questions you have in a comment below and I’ll help in anyway I can!
Love ya oodles, happy blogging!