<strong>What Your Copywriter Needs From You & The Power Of Creative Briefs</strong>
I’ve talked a lot about copywriting… what you should look for in a copywriter, how important copywriting is for your business—even 5 ways to be the best copywriting client ever (coming soon, so check back next week!)
I’m STILL talking about copywriting (muahahaha), but I’m turning the tables a bit because I wanna talk about your responsibilities as a copywriting client, and what your copywriter needs from you.
(Don’t worry, it’s not too scary—Halloween’s over, after all!)
Don’t forget to download my free blog writing checklist!!!
Creative briefs are an invaluable tool for both creative professionals and their clients. I can’t over emphasize how important they are. In fact, even though we don’t remember to do them for every project *cough-cough me cough-cough*, we should.
While creative briefs don’t have to be complicated, don’t be afraid to provide as much detail as possible. If your freelancer doesn’t provide you with a creative brief template to fill out, feel free to download this creative brief that I made. I use it for all of my own clients, and all of the questions within will vastly increase the chances of a successful outcome for your project.
The second most important thing you freelancer needs is timely feedback. Your copywriter has worked tirelessly to draft, define, and proof a draft for your review. If we meet a client deadline, it’s detrimental to the process when clients drag their feet on providing feedback.
Don’t worry, I know giving feedback can be really awkward, but I’ll give you some tips to make it easier just below this adorable little sloth.
When your copywriter sends you a draft, try your absolute best to provide feedback as soon as possible. Don’t feel like you need to rush, but don’t make your copywriter wait weeks for your input, then putting them in a position where they have to rush to get the next leg of the project completed in time.
They’re running their own business, and their time is as valuable as yours.
How To Give Specific & Actionable Feedback
Equally as important as timely feedback is actionable feedback. Don’t be afraid to give your input, your honesty is necessary. No one knows your brand and your voice the way you do. Feedback is part of the process. Your freelancer is anticipating it.
However… saying things like:
“Um, I don’t really like this”
“Can this be changed?”
—will cause problems. Try to be very specific regarding WHY you don’t like what you don’t like. For example:
Instead of saying:
“Can we rework this?”
“This doesn’t quite sound like me, it’s a bit too [insert tone/wordage issue], can we make it sound more like [insert your tone/wordage]”
Or whatever relevant variation of that feedback is applicable. Your copywriter needs to know what and why something doesn’t click with you. If they don’t know what you don’t like about it, it’s like throwing jello at the wall until something sticks.
So when providing feedback, try to be as clear as possible. Your copywriter won’t be offended. It’s part of the process. Creative projects are a collaboration between you and your freelancer. I may be an expert at copywriting, but you are the expert on your brand.
This encompasses pretty much everything we’ve just discussed, but it bears repeating. Your copywriter is a living breathing human who is running a business just like you are.
Respect their time By:
Providing a timely completed creative brief
Providing timely feedback
Not expecting them to be at your beck and call
Respect their humanity By
Providing clear and actionable feedback
Remembering they’re humans with lives beyond their job
Keeping criticism constructive and respectful
It Goes Back To The Age Old Saying
… Treat those how you want to be treated. If you want people to respect your business, boundaries, and expertise, give the same to your copywriter—or anyone you’re doing business with.
Your copywriter thrives on doing their best work. They have skills and insight that will benefit your business… and they’re relying on you to pull your weight as much as you’re relying on them to pull their’s!
As you can see, it isn’t that hard to be a dream client for your copywriter, and all of these tips can be applied to any creative professional you work with.
Similarly, treat yourself with the same respect. Honor your voice, your boundaries, and your expertise. No one has the right to make you feel ignored or devalued, either.
You got this!