This week’s topic of discussion is a very important one (and obviously very near and dear to my heart.) Let's talk about exactly why hiring a B2B SaaS copywriter is a good idea—and even when you shouldn't.
If you're at a point in your business, or you're a Marketing Manager/Creative Director considering taking off one of those hats and passing it to someone else... this is the post for you. Even if you don't know what a copywriter is, no problem.
We're going to discuss:
I’ll talk about the benefits of hiring a copywriter, what a copywriter actually is, and what you can do on your own if you aren’t yet ready to make the investment.
What IS A Copywriter?
Firstly: Copywriting has nothing to do with copyrighting, lol. I say this because before I knew what marketing copywriting was, I was only ever aware of copyrighting. So I just want to clear that up, lol.
A copywriter is a writer who specializes in using psychology and marketing know-how in order to compel and convince an audience to act.
“Copy” is everywhere, every billboard, magazine ad- any advertisement with text (basically) was written by a copywriter. And every single word was written with strategy in mind.
Copywriting vs. Content writing—is there a difference, and which one is better?
Yes, there is a difference, and it's a very important difference to understand. I have a blog post that goes into all of the details about the difference between a copywriter and a content writer, but I'll include a brief overview here if you're too short on time to check out the full article.
What Is Copywriting?
Copywriting utilizes psychology, marketing, and empathy to compel the audience to act. That could be as simple as getting someone to like your FB page, or as high-ticket as motivating someone to buy their spouse a car for their birthday.
Copy is all around us. You’ll see it used on billboards, emails, signs, websites, landing pages, sales letters, magazines… the list goes on and on. You probably pass by hundreds of lines of copy every day without noticing (until now).
Everything you’ve ever bought most likely has a copy attached to it that grabbed your attention.
Psychology comes in because copy touches on a deeper benefit to the consumer. In other words, we tell you what good things will happen to you if you buy this product or service.
What is Content Writing?
Content writing is an equally valuable skill, but it requires a different style of specialized knowledge. Content writing is most frequently used for short and long-form educational content (i.e., blogs and certain website content.)
Content writing is intended to inform and engage with an audience. Blogs are a powerful marketing tool meant to build trust and grow organic traffic through conversational tone and SEO (search engine optimization.)
Content isn’t meant to sell you anything, it’s meant to keep you engaged and build trust. However, the trust that is built through well-written and consistent blogs will turn cold leads into fiery hot ones… which means that they’ll be much more likely to buy from you if ever you do decide to sell something to them.
Why Should Your Business Hire A Professional Copywriter?
As I just mentioned, every line of copy you read was written with a strategy and intention. Every word- the way the words were organized- the size of the font… it’s all carefully considered in order to have the most effective impact on a specific audience.
Copywriting is a blend of psychology, intuition, marketing strategy, and writing technique that anyone can learn… but it’s a very specialized skill set that takes a LONG time to master.
The reason you should hire a copywriter is that it’s our job to help your business engage and compel customers to buy your products or services. We work with you to figure out the problem that your business solves… and then make your offer irresistible to your customers.
Here are some lovely little bullet points to help emphasize the benefits of hiring a copywriter
Less work on your plate
Better ads
No more struggling if you’re not the best writer
Someone who understands your audience and appeals to their deepest desires
A partner whose entire job is to make your business grow
What can Copywriters help you with?
In all honesty, if there are words that need to get written for your business, a copywriter can help. But here are some common projects people hire copywriters for.
Websites
White Papers
eBooks
Social Media Ads
Landing Pages
Sales Pages
Case Studies
Emails
Blogs
Video Scripts
Billboards
And so much more
How Do You Hire A Copywriter?
Easy, just send me an email! Lol, JK JK!
(not really)…
No, but in all seriousness, we Copywriters are closer than you think. You can work with an Ad agency, or you can hire a freelancer (like me). There are tons of FB groups full of copywriters of all skill levels looking for an amazing client like you.
You can either post your projects in one of those groups or contact a Copywriter directly. 🙂
Just make sure you ask to see their portfolio to make sure you like what they produce.
What To Do On Your Own If You Aren’t Ready To Hire A Copywriter?
Okay, so if you’re still not ready to hire out copywriting, here are a few suggestions if you want to try this out yourself.
And who knows, you might end up loving it, and that would be great!
Join relevant FB groups where you can learn and participate
Read Books: start with “The Science Of Advertising”
Start paying attention to the ads you see on a daily basis and take notes
Try to “rewrite” those ads in your head
WRITE- you’ll never get better at writing unless you sit down and do it… a lot
Sign Up For A Course
It Is Something You Should Seriously Consider, Though…
While you can ‘give it a try’, I really do recommend seriously considering hiring a copywriter (and as much as I joke, of course, it doesn’t have to be me, lol.)
But copywriting really is a specialized skill that you can’t just pick up without a lot of hard work… and if you’re busy running a business, you know darn well time is hard to come by.
I hope this post helped you see the benefits of copywriting as well as some (very basic) alternatives if you aren’t ready to start hiring a copywriter yet.
If you have any additional questions, just comment below and I’m more than happy to help answer them!
Be sure to share this blog with your fellow business friends in case they might be on the fence about hiring a copywriter, too!
And make sure you’re signed up for my email list! I share even more exclusive info, tips, and anecdotes that you don’t wanna miss…
YOU ALSO GET MY FREE ALL-IN-ONE BLOG TEMPLATE! So you can start writing blogs like a copywriter. 😉