Kenz’s B2B SaaS Copywriting Portfolio
Welcome to my little museum of SaaS copywriting samples!
*quickly bats away spider webs and prods the weird tentacle monster back into that out-of-place and very ominous-looking closet*
Ahem! Please don’t mind the mess, I get up to a lot of weird stuff in here! >_>
A-a-a-anyway, scroll on down to see a variety of work I’ve done as a freelance copywriter. If you have any questions or don’t see the particular service you’re looking for…
Email Marketing
By far my FAVORITE style of copy to write. There are just... from welcome sequences to drop campaigns, to just general community-building, email marketing is a wonderful way to show off your brand personality and connect more intimately with your subscribers.
Sales Pages
The bread and butter of every funnel—here's where the selling comes in! They are so much fun to write, and encompass so many interesting and challenging elements to balance.
Landing Pages
Landing pages are one of my favorite assets to work on. There's so much freedom to play around with word count, formatting, and CTAs. Many of the client Landing Pages I've worked on aren't live yet, or are ghostwritten, so I've included some spec samples here.
Ad Copy
It wouldn't be a copywriting portfolio without actual ADS, no would it? While most of my clients have enlisted me for long-form projects, I like to keep my skills sharp by working on spec!
Webpage Copy
Websites are so fun to write because they accomplish so many different things. They're usually a prospect's first impression of your brand, while also being a comprehensive source of information about your values, your mission, and why they should choose you over your competitors.
The Design Project
Project: Help startup founders and Marketing VPs understand the value of UX design services via a subscription-based pricing model
Client: The Design Project
Tone: Funny, professional, bold
Blogs & Articles
I LOVE blogs—it's where it all started in my professional writing career. It is so fun to help readers learn new things, master a skill, or just have a fun few minutes enjoying content tailored specifically to their tastes. It's been a blast helping my clients connect build authority and start exciting relationships with new customers.
Ghost Writing Work
While I can't share the actual work I've ghostwritten, several of my clients have offered testimonials that I can share below!
"I can't stress enough how outstanding her work has been so far - consistently delivering excellent work before our agreed deadlines. Mikenzi can work magic with words and I feel that her expertise in copywriting was the best fit for my business needs. Extremely professional, quality-driven, and a voice with personality."
—Mateo B. | SaaS Co-Founder
"Kenz worked with us on a big content project for an enterprise B2B client and did a phenomenal job. She communicates quickly and manages her time well. Her content is always on time and needed only minimal editing. She learns quickly, adjusts well to feedback, and is always ready for more. We look forward to working with her again."
—Alexis W. | Editor & Strategist